The success of the whole ICO and Skylark initiative relies on the energy you put into engaging with people. Each day you should generate useful material, respond to questions, and participate in online crypto-related discussions. Your goal should be to have your followers feel as if they are a member of the team. Bounty contests, telegram groups, and social media engagement all help build a community that values your project as much as you value them.Getting publicity in the cryptocurrency industry is achievable through other means such as publishing articles on websites as well as paid ads. Community PR, however, is a more strategic and inexpensive method of gaining publicity.In addition to enhancing confidence, your community members can help educate other potential customers. You should, therefore, ensure they understand your project well. Also, treat your community members as part of your team. That way, they will be your ambassadors who bring more customers on board.